Being that the advertising in "The New Age" was more or less non-existent after the outbreak of World War I, I chose a random pre-war issue to see what conclusions could be drawn from the typography of the early ads. Volume 5, Issue 4, dated May 20, 1909 features an ad for "Socialist Cigarette Makers"in which bold typographic text is used to emphasize certain aspects of the ad. Aside from words like "Virginia", "Turkish" and "Exceptional Value", "New Age" is also in bold, rhetorically linking the advertisement back to the publication in which it is advertising.
Other points of humor include the description of the actual cigarette as "non-injurious" and "democratically priced".
