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Mark Morrison

Advertisments in Poetry

After reading the essay "Marketing British Poetry: The Freewoman, the Egoist, and Counterpublic Spheres" by Mark Morrisson, I thought it was interesting that he pointed out that many of the different magazines at the time would have advertisements in eachother's magazines. When I browsed through the magazines I came across many instances of this particular practice. One instance was in the magazine "Poetry" which had an advertisement for the "Egoist" (http://dl.lib.brown.edu/jpegs/1201880415109375.jpg). The advertisement isn't very flashy, it's pretty simple and plain. It basically listed how people can subscribe to the Egoist, who they should contact, why it is important that people subscribe, and the Terms of Subscription.

I thought this was important because although there were other ads that featured where people could find certain books, there weren't any other ads that showcased other magazines. Maybe this magazine held some importance to the editor of "Poetry". Or maybe the editor of the "Egoist" felt that they would be able to gain a lot of subscriptions from the readers of "Poetry". The author of the essay pointed out that the "Egoist" was having trouble gaining subscriptions, so this was probably one of the many different tactics they tried to use in order to get more people interested in the magazine.