Modernist Magazines and Digital Humanities

In the New Age Volume 1, Page 16 there are a variety of advertisements. In fact, the one that stood out to me was the ad for a book or some type of journal dealing with the issues of vaccination. In today's time, this is still an issue. Then, according to the ad, there was fear of a link between "vaccination and cancer." Today, there is a fear that there is a link between vaccination and autism. I use the word fear here, because there is no conclusive proof on either side of the argument. Although some argue that if there is no conclusive proof on either side of the linkage between autism and vaccinations, then it should be required to vaccinate, because the threat of mumps or measles is all too real.

In any event, the bibliographic coding that makes this advertisement even more prevalent is the placement of the advertisement between two others. The one above it is an ad for Justice, a social democratic newspaper. The other is for Cadbury Cocoa, a 'high class beverage of absolute purity.' Notwithstanding the factual basis for it's 'absolute purity,' but the issue of vaccination seems to be sandwiched in between advertisements of a frivolous nature. This is comparable to the ads in the back of a men's fitness periodical that declare their product give the users physical enhancement and that these results are scientifically based. The main reason that these claims are often debunked is because they share ad space with 900 numbers and other sexually explicit classifieds. So too here, the validity of the work that is advertised, the information on vaccinations, is similarly seen by the twenty-first century viewer.