Finding advertisements or commercial typography was somewhat difficult since most of the magazines published during WWI did not include advertisemets or commercial typography. Many of the magazines published just included works of literature with an occasional sprinkle of art. While reviewing the different magazines published during WWI, I noticed that the Scribner's magazine had the most visual advertisements. By most visual I mean to say that the advertisements in this particular magazine had writings as well as illustrations. Almost each page that tries to sell a particular product has a picture of the item or has the particular items' name in big bold letters. I noticed that all of the advertisements throughout the different volumes are somewhat similar - they all try to sell the same products every month. In addition, all of the advertisements appear in the beginning and the end of every issue.
While I was scrolling through the entire magazine in the thumbnails version, I noticed that there really wasn't a lot of differences between the advertisements and the actual writings. For instance, the different articles throughout the magazine include pictures and maps. It seems to me that the articles are trying to sell something as well. Of course the pictures throughout the articles do not represent items being sold, rather they are generally pictures of people, landscapes, or both. Since every editor has an agenda, I believe that the editor of Scribner's magazine wanted his readers to have a desire to travel to the places that were published. Scribner's magazine published many different types of works, many dealt with travels and the Panama Canal construction. I think that in choosing a similar layout between the advertisements and the articles published the editors agenda was to sell, not only items such as Bonbon's Chocolates but also the snowy mountains.
