Modernist Magazines and Digital Humanities

         With the realization of advertisement in middle class periodicals created a demand for their new products and expanded the market place manufacturers launch advertisement campaigns across the board. In many of the magazines with in the Modernist Journalist Project the advertisements were for other form of literature and upcoming books filled with subjects which the magazine its self focused on . With in the magazine Rhythm the reader was exposed to not only advertisements for new works of literature coming to the stand near you, but the opportunity to read excerpts from new books, notice of new art exhibitions, and local products.

        As discussed by Morrisson in his article the Marketing British Modernism with the increase in advertisement, the exposer to the magazines and the products advertised increase. As Rhythm developed there was a significant increase in the amount of advertisements within each issue. With in Rhythm’s first issue the advertisement consisted of only 3 pages consisting of art and literature in summer of 1911. Sticking with a consistent topography Rhythm increased the amount of advertising pages to almost double. The layout however did not change. Each advertisement was either on its own pager or separated with the use of lines and bullets. Bold writing brought the readers eye towards the subject and a description of the product followed under it.