Instructors: Robert Small, Jonathan Ehrenberg
Online synchronous lecture section: Fridays, 1:00 – 2:40 PM
Online asynchronous lab section (register for both sections) 2:40-3:40
ART 334 – Offered by Lehman College as Digital Media Production: Theory and Practice
Digital Storytelling and the Media explores how narrative, interactivity, and social media platforms introduce us to brands, institutions and social movements. The class will focus on digital media content creation, including campaign roll-outs and transmedia strategies. Guest speakers will include creative leaders from relevant media disciplines. We will look at the history of branding and advertising, and the influence of platforms such as Facebook and Tik-Tok on public opinion. The class also explores the complex relationship between fact and fiction in media. We will learn what the psychological, emotional, and financial implications are for producers and consumers of this content.
The course will also cover core technical skills related to the creation of content for print, web and social media. For the final project, students will create an original digital media campaign to promote a real-world event, including a roll-out plan on at least three media platforms.
Students interested in media production, journalism, computer sciences, advertising, creative writing, finance and entrepreneurship are all encouraged to register.
*This course has a lecture section that meets on Fridays, 1-2:40 PM (online synchronous), and a lab section (asynchronous) that will be independent of the class for 1 hour, which will include screenings, recorded tutorials, and online discussions.