Career Chat: How to Leverage Your Cultural Identity At Work In An Authentic Way

Kick off Hispanic Heritage Month by attending our Professional Lunch Series with George Torres, Founder and Chief Engagement Officer at Sofrito Media Group and Partner and Lead Content Strategist at Talento Unlimited. 

George will discuss his career trajectory, professional experience and share information on:

• How to leverage your cultural identity at work in an authentic way
• Ways to develop and showcase your personal brand at school, at work and across digital platforms
• Building a storytelling culture in your career
• And more!

About George Torres:  

Since 1997, George Torres has built and launched major branded projects as a pioneer in the digital space, including one of the longest-running Latino-focused websites on the internet as well as the first ever live Latino talk show on the web. As the founder of Sofrito Media Group, he has steered the firm into a leading online brand management platform, advising a diverse clientele including Fortune 500 boardrooms on how to leverage their brands to greater sales and visibility in the marketplace using blogging, podcasts, social media platforms, and live events. His social media skillsets as a bilingual, award-winning digital storyteller & strategist have been pivotal components of the success of such leading cultural community standard-bearers as the Hispanicize Conference, El Centro at Hunter College, and the National Puerto Rican Day Parade.

His success as a cultural entrepreneur lies in his passion for using an authentic voice to leverage narratives into relevant and compelling drivers of business. He is passionate about helping others cultivate, enhance and harness the power of their stories to grow their business or brand. He works in one-on-one and group settings with entrepreneurs and business leaders looking to navigate and master social media tools to increase their visibility and gain a competitive edge in the market.