Discover Digital Marketing

Event Phone: (212) 729-2947

Want to break into the digital economy? This new project-based career development event allows you to jump right in!

Join us for an evening immersed in the critical features of digital marketing: Google ads, paid search and social media planning and buying, strategy and account management and more.

The program, sponsored by COOP, is a fun, interactive, immersive evening that will accelerate your career. You’ll meet two young professional volunteers who will draw upon their experiences at local ad agencies and tech companies—they’ll teach you the ropes. And you’ll leave with new knowledge and fluency around this industry.

FACILITATORS

AGENDA

• Hear an overview of the digital marketing landscape, what it means and what careers it offers.
• Overview of Google ads and its importance to the digital marketing industry.
• Hands-on exercise to create your own campaign!
• Learn how to forecast, test, activate and optimize your campaign on the Google ads platform.

ABOUT COOP

Even in the digital economy, a bachelor’s degree is not enough. Graduates need social capital—connections, casual favors, timely referrals—as much as they need skills. These favors travel quickly and organically across strong and weak social ties, but rarely across racial or economic lines.

COOP has partnered with Macaulay Honors College to develop a project-based learning challenge that will help students gain a deeper understanding of a professional field. Students will get the chance to learn by doing, working in teams and with the guidance of mentors, finding solutions to real-world issues.

Participants will gain the following skills: critical thinking/problem-solving, communicating effectively with others, teamwork, collaboration, leadership, self-discipline and creativity. MORE