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As discussed in class today, each of your groups needs a design strategy for your popular education product. This strategy should reflect careful consideration of your target audience, what you think they know/feel about your issue, what you want them to know/feel about your issue, how you plan to reach them, and how to convey your message in the most engaging and accessible way.
Here are some guiding questions to help guide your design process:
- Who is the target audience for this product? (HINT: It should be some kind of “community”- however broadly defined- that is directly affected by your focus issue)
- What is the goal of this product? What should it do/help to do?
- Based on your answers to #1 and 2, what is the most important content this product should include?
- Based on your answers to #1, 2, and 3, what is your design strategy? Be sure to check out these resources for ideas!
