On Monday night I made my way to the Mac store on 57th and 5th. On my way there, I was simply blown away by all of the displays in the windows of the high end stores in the area.The one display that really stuck in my mind was the display in the windows of Bergdorf Goodman. There were three or four large windows with elaborate portrayals of common fairytale figures. I think my favorite was the window themed for "Princess and the Pea." An oversized mannequin was laying on top of a stack of wildly colored pillows. She was draped across the pillows so that her face was staring, upside down at passersby. In addition to her eccentric costume and wild hair, the display was simply full of glitter and color, completely appropriate for the holiday season. This was in the women's section of the department store. Across the street was the men's store, and the window displays were eye-catching in an entirely different way. There were headless, standard wood mannequins dressed in fine suits, and behind them the wall was lined with ties of varying colors and patterns. The display was more simplistic and geometric, clearly appealing to the male passersby. There was a clear logic behind the design of each set of displays, and the intent to draw in sex-specific customers was obvious. I noticed,though, that both men and women were lured in by both. I think that it shows how the designers were most obviously targeting men and women seperately, but they kept in mind that they needed to make the displays appealing across gender barriers so that men could refer women to the store or vice versa. This marketing tool was well thought out, and also transformed into an artisitc representation. I simply love the way that even window displays in NYC aim to reach an artistic level. Anywhere else, these displays display products, and at most color coordinate or stick a few holiday themed window clings around the exterior. Here, planning and time goes into these displays so as to practically draw customers in, but artistically make a statement for the world of fashion. Before living here, I could never imagine thinking about a window display days after I had seen it!